Why They Buy. Why They Stay.
What You Should Do About It.

Turn customer insight into strategic action, driving customer acquisition, retention, and lifetime value.

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Real Companies. Real Results.

  • +23% in new sales & +28% in conversion

    The marketing strategy wasn’t connecting with their most valuable customers, until I uncovered what really mattered.

  • Cut monthly churn in half & +12 NPS in 3 months

    One in four new customers were canceling before their first contract ended. I exposed where the service was falling short, and identified ways to fix it.

  • +$115 in CLTV & upgraded 48% of customers

    The service offering confused customers and prevented upselling. I pinpointed a 3-tier structure that unlocked upselling and aligned with what customers valued.

Turning Research into Results

Decision-Driven

I design research around the decisions you need to make. No recycled methods or prefab frameworks — just focused, tailored studies that tackle your challenge head-on.

Action-Oriented

Learning without action is just entertainment. I deliver insights that guide strategy, sharpen execution, and create traction across teams.

Impactful Results

I focus on the decisions that move the business, not just surface-level wins. My work has reduced churn, lifted sales, and reshaped how teams invest their resources.